Diane Alberts: Creating the Modern Fairytale Hero


Alpha billionaires. Enigmatic playboys. Smokin’ hot bosses… you shouldn’t be attracted to. Just a few of the reasons readers absolutely love the Indulgence line. They’re the ultimate fantasy heroes. We love them so much we’re having a HUGE Indulgence imprint flash sale!

Indulge yourself with modern fairytale romances for only 99¢ each.

Take home a sensual prince, a rugged rancher, or perhaps, a thrill-seeking tycoon… at this price you can afford to have all of your fantasies fulfilled.


FakingIt_2015_500Hi, I’m Diane Alberts (though I also write as Jen McLaughlin), and I have two Indulgence books out. Faking It, and On One Condition. Soon, I’ll have a third called Beauty and the Boss!

I thought it would be fun to talk about creating a modern day fantasy hero, and what makes them so much fun for both readers and writers alike. For me, the best part about making an Indulgence hero is balancing the sexy alpha male with the sensitive nature of an Indulgence hero.

For Derek Rory, my hero from Faking It, this was particularly fun! Derek is a man who was raised without any love or compassion. A man who spent his life trying to prove he was worth something, but in the process of becoming the successful man he was, he never really learned how to laugh and have fun.

He lived for his work, and that was all he knew.

Enter Stephanie, who is full of life and laughter, throw in a fake engagement and sexual tension for good measure, and you have a modern day fairytale hero. Derek might not know how to be fun or loosen up, but he sure knows how to swoop in and save a damsel in distress.

And that’s my favorite part of an Indulgence hero. Watching his defenses crumble as he slowly but surely falls in love with his heroine.

What is your favorite part of an Indulgence hero? What makes you swoon and fall in love with them, one hero at a time?

Find FAKING IT and other Indulgence titles on sale for only 99¢ August 31st – September 6th at your favorite ebook retailer.


Diane-1-smallDiane Alberts is a multi-published, bestselling contemporary romance author with Entangled Publishing. She also writes New York Times and USA Today bestselling new adult books under the name Jen McLaughlin. She’s hit the Top 100 lists on Amazon and Barnes and Noble numerous times with numerous titles. Diane is represented by Louise Fury at The Bent Agency. Her goal is to write so many fantastic stories that even a non-romance reader will know her name. Diane has always been a dreamer with a vivid imagination, but it wasn’t until 2011 that she put her pen where her brain was, and became a published author. Since receiving her first contract offer, she has yet to stop writing. Though she lives in the mountains, she really wishes she was surrounded by a hot, sunny beach with crystal clear water. She lives in Northeast Pennsylvania with her four kids, a husband, a schnauzer mutt, and four cats.

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